MarketRun App Case Study & Design
Scenario
"19-year-old Elena prefers to cook meals instead of eating out. It's a healthier and more budget-friendly option for a college student. It is also important for her to get the best deals at the grocery store like weekly discounts, coupons, sales, etc. However, she can't go to different stores because her schedule is packed, and she doesn't have time for multiple trips. She wants to get it done in one trip with the best savings."
App Goals
- Make shopping lists based on your selection of brands and dietary restrictions.
- Check out the coupons and discounts for each item.
- Compare in-store prices of the products/your list among the closest grocery stores.
- Shop wiser, faster, and cheaper. Get it done with one market run.
User Personas
User Journey Map
Site Map
Wireframes
UI Design
